Hud Affirmative Fair Housing Single Family Training Online

Fair Housing advertisement guidelines are a must when developing your marketing and advertising content. Off-white Housing issues and violations are more than mutual than you may think.  HUD provides advertising guidelines for compliance which this article covers.

In case yous're asking yourself why you should read this item article, the fact is that if you work in the housing industry, you need to know your responsibilities under the Fair Housing Act, because regardless of your position, you are probably "advertising" every mean solar day.  Fair Housing advertising involves every fellow member of your squad.

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Fair Housing Advertising Media

Advertising nether the Fair Housing Act doesn't just hateful ads in newspapers. The police says you lot can't "make, print, or publish. . . whatsoever notice, statement, or advertisement . . . that indicates any preference, limitation, or bigotry based on a person's race, color, organized religion, sex, handicap, familial status, or national origin." That includes such things as applications, flyers, brochures, deeds, signs, banners, posters, billboards, and fifty-fifty pictures in your role.

It also means that the things yous say about your property in writing, over the phone or in person are covered. Expressing an illegal preference or limitation to ane of your boyfriend agents, brokers, employees, prospective sellers, renters, or to any other person in connectedness with the sale or rental of your holding is illegal. Hither are ii examples of illegal advertising that you may not have realized were violations of the Off-white Housing Act.

A maintenance human being tells a passer-past that "only real Americans" lived in the apartment circuitous where he worked.

A rental office is decorated with many big pictures of the residents participating in the community's facilities and amenities such every bit exercising in the weight room, pond, and playing volley brawl and lawn tennis. Withal, all of the pictures are of white, young, "yuppies;" none of the pictures shows children, or persons of differing races or nationalities.

As you tin see it does not have much for a argument to be taken out of context or representation to be misinterpreted.

Policies and Procedures

Condominiums, flat complexes and mobile habitation parks that have written rules and regulations have always been fertile convenance grounds for Fair Housing advertisement violations. (How many condominium documents notwithstanding prohibit anyone under 16 years of historic period from living at that place, although that kind of "statement" has been illegal for many years?)

The lesson hither? Wipe the grit off of your policies and procedures and brand sure they are up to date with current Fair Housing advertising regulations.

Phrases and Words To Avoid

The police force says you can't use "words, phrases, photographs, illustrations, symbols or forms of whatsoever kind" which tend to give the impression that your property is bachelor (or not available) only to certain types of people. Believe it or non, it is still adequately common to come across a "no children, no pets" advertising. "No pets" is okay; "no children" is not. It is also illegal to advertise for a "Christian roommate," or to indicate any other type of religious preference.

HUD provides Fair Housing ad guidelines equally to what is adequate in Fair Housing advertising. While advertisements cannot land a preference or limitation based on race or color, statements such as "master bedroom" and "desirable neighborhood" are not illegal. And while religious discrimination is illegal, using words like "kosher meals served on the premises," or including phrases such every bit "Merry Christmas" or "Happy Easter" in an advertisement is non discriminatory either.

Fair Housing Advertising Words and Phrases List – Complimentary Download

In that location are fifty-fifty words that are restricted when it comes to people with disabilities. Obviously statements such equally "no wheelchairs" are illegal. Nonetheless, using phrases such as "bang-up view," "walk-in closets" or "walk to double-decker stop" is acceptable. There are sure "fizz" words you lot should even so avoid. These are words or phrases that have been associated with discriminatory practices in the past. They include such words as "restricted," "exclusive," "limited," and then forth.

A related commodity y'all may savor is entitled: Reasonable Accommodation – Accommodating Residents With Allergies

The "skillful news" is that HUD will consider your use of certain kinds of advertising words and slogans to be prove of your compliance with the Off-white Housing Act. For instance, using HUD's "Equal Housing Opportunity" or fair housing logo in your ads will be viewed with approval. Displaying a fair housing affiche in your part is some other way to annunciate in a positive manner. Incidentally, to put one more rumor to residual – use of the logo is not required.

Another manner to produce positive advertisements is to vary the use of homo models in your ads then that both majority and minority groups in your community, both sexes, persons with disabilities and, when advisable, children of all ages are represented.

Fair Housing Advertising – The Lesser Line

Off-white housing advertising need not be a scenario that causes you unnecessary anxiety.  Education and Fair Housing preparation are an absolute must.  Reinforce this training with regular reminders via your weekly calls, visitor newsletter or something similar.  The more interactions that your team members have with residents and prospective residents, the more y'all want to provide them with positive reminders.  You tin can easily make Fair Housing so scary that information technology can turn your team into cold robots.  Allow them to exist human and friendly only with clear and concise direction.

If y'all or your team are in demand of preparation be sure to check out our Fair Housing online form information.

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Source: https://fairhousinginstitute.com/fair-housing-advertising-guidelines/

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